:root{--ink:#192127;--muted:#596168;--paper:#fafaf7;--white:#fff;--line:#dce0df;--blue:#2446e8;--blue-dark:#1933b3;--lime:#dcf978;--soft:#eef1ff;--dark:#172620;--radius:18px;--small:.875rem;--body:1.0625rem;--section:clamp(2rem,3.4vw,3.1rem);--display:clamp(3.1rem,5.8vw,5.3rem)}
*{box-sizing:border-box}html{scroll-padding-top:110px}body{margin:0;background:var(--paper);color:var(--ink);font:var(--body)/1.6 Arial,Helvetica,sans-serif;-webkit-font-smoothing:antialiased}a{color:inherit;text-underline-offset:4px}button,input,textarea,select{font:inherit}button,a,input,textarea{touch-action:manipulation}button{cursor:pointer}img{display:block;max-width:100%;object-fit:cover;outline:1px solid #0000001a;outline-offset:-1px}h1,h2,h3,p,figure{margin:0}h1,h2,h3{font-weight:600;letter-spacing:-.045em;text-wrap:balance}h1{font-size:var(--display);line-height:1.06}h2{font-size:var(--section);line-height:1.15}h3{font-size:1.4rem;line-height:1.25;letter-spacing:-.025em}p{margin-block:0 1.1em;text-wrap:pretty}h2+p,h3+p{margin-block-start:1rem}ul,ol{padding-inline-start:1.3rem}li+li{margin-block-start:.55rem}small,.meta{font-size:var(--small);line-height:1.5;color:var(--muted)}::selection{background:var(--lime);color:var(--ink)}:focus-visible{outline:3px solid var(--blue);outline-offset:5px}section[id]{scroll-margin-top:110px}.wrap{width:min(1240px,calc(100% - 80px));margin-inline:auto}.skip{position:fixed;top:-100px;left:12px;z-index:20;padding:12px;background:white}.skip:focus{top:12px}.ribbon{background:var(--dark);color:#fff;font-size:.8125rem;text-align:center;padding:8px 20px}.ribbon a{margin-inline-start:10px;color:var(--lime)}.header{position:sticky;top:0;background:var(--paper);z-index:10;border-bottom:1px solid var(--line)}.nav{display:flex;align-items:center;justify-content:space-between;gap:28px;min-height:72px}.brand{display:inline-flex;align-items:center;gap:10px;text-decoration:none;font-size:1.9rem;font-weight:700;letter-spacing:-.06em}.brand img{width:36px;height:36px;outline:0}.brand .dot{color:var(--blue)}.navlinks{display:flex;align-items:center;gap:30px;font-size:.9375rem}.navlinks a{text-decoration:none}.navlinks a[aria-current=page]{text-decoration:underline}.navlinks .nav-cta{border:1px solid var(--ink);padding:10px 18px;border-radius:99px}.menu{display:none}.button{display:inline-flex;align-items:center;justify-content:center;gap:24px;padding:14px 24px;border-radius:99px;background:var(--blue);color:white;text-decoration:none;font-weight:600;font-size:.9375rem;border:1px solid transparent;min-height:50px}.button.light{background:var(--lime);color:var(--ink)}.button.outline{background:transparent;border-color:var(--line);color:inherit}.eyebrow{text-transform:uppercase;letter-spacing:.11em;font-size:.75rem;font-weight:700;display:block;margin-block-end:20px}.hero{padding-block:34px 22px}.hero-top{display:grid;grid-template-columns:1.25fr .75fr;gap:38px;align-items:end;margin-block-end:28px}.hero h1{max-width:800px}.hero h1 em{font-family:Georgia,serif;font-weight:400;color:var(--blue)}.hero-copy p{font-size:1.125rem;max-width:360px}.hero-copy .textlink{font-size:.9375rem;font-weight:600}.feature{display:grid;grid-template-columns:1fr 1fr;min-height:350px;border-radius:20px;overflow:hidden;background:var(--blue);color:white}.feature-content{padding:30px 34px;display:flex;flex-direction:column;align-items:flex-start;justify-content:center}.feature-content .label{display:flex;flex-wrap:wrap;gap:14px;align-items:center;font-size:.75rem;margin-bottom:18px;text-transform:uppercase;letter-spacing:.06em}.pill{display:inline-block;border:1px solid #ffffff55;padding:5px 10px;border-radius:99px}.feature h2{font-size:clamp(2.25rem,3.5vw,3.4rem);max-width:510px}.feature p{margin-top:20px;color:#edf0ff;max-width:440px}.feature-media{position:relative;min-width:0}.feature-media img{height:100%;width:100%;min-height:350px}.feature-media .photo-tag{position:absolute;bottom:24px;right:24px;background:var(--paper);color:var(--ink);padding:12px 18px;border-radius:12px;font-size:.8125rem}.topics{display:flex;gap:30px;justify-content:space-between;flex-wrap:wrap;padding:24px 0;border-bottom:1px solid var(--line);font-size:.8125rem;text-transform:uppercase;letter-spacing:.07em}.section{padding-block:44px}.section-head{display:flex;justify-content:space-between;align-items:end;gap:30px;margin-bottom:24px}.section-head p{max-width:370px;color:var(--muted);margin:0}.services{display:grid;grid-template-columns:repeat(3,1fr);gap:30px}.service .number{font-size:.8125rem;display:block;padding-bottom:14px;color:var(--blue)}.service h3{margin-bottom:15px}.service p{color:var(--muted)}.service{padding-top:24px;border-top:1px solid var(--line)}.articles-area{background:#f0f2ee}.article-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:32px 24px}.card{display:flex;flex-direction:column;text-decoration:none;min-width:0}.card-art{height:220px;border-radius:14px;overflow:hidden;margin-bottom:22px;background:var(--soft)}.card-art img{width:100%;height:100%}.card-art.type{padding:25px;display:flex;flex-direction:column;justify-content:space-between;position:relative;background:#dce4f8;color:#1d354c}.card-art.type span{font-size:.75rem;text-transform:uppercase;letter-spacing:.15em}.card-art.type b{font-family:Georgia,serif;font-weight:400;font-size:3.25rem;letter-spacing:-.05em;line-height:1.1;max-width:260px}.card:nth-child(4) .type{background:#e7dbc9;color:#3f382d}.card:nth-child(5) .type{background:#d2dfd7;color:#233d30}.card:nth-child(6) .type{background:#f0cec2;color:#573529}.card .meta{display:flex;justify-content:space-between;margin-bottom:10px;text-transform:uppercase;letter-spacing:.03em;font-size:.75rem}.card h3{font-size:1.4rem;line-height:1.3}.card p{font-size:.9375rem;color:var(--muted);margin-block:12px 18px}.card .read{font-size:.875rem;font-weight:600;margin-top:auto}.agency-strip{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center}.agency-strip h2{font-size:clamp(2.4rem,4vw,3.9rem)}.agency-strip p{color:var(--muted)}.steps{margin-top:32px;display:grid;gap:14px}.step{display:flex;gap:18px;align-items:baseline}.step b{color:var(--blue);font-size:.875rem}.contact-band{background:var(--dark);color:white;border-radius:20px;padding:32px;display:grid;grid-template-columns:1fr 1fr;gap:38px}.contact-band p{color:#d1d9d4}.contact-band .eyebrow{color:var(--lime)}.contact-band form{display:grid;gap:16px}.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}label{display:block;font-size:.875rem}input,textarea{display:block;width:100%;padding:12px 14px;margin-top:6px;border:1px solid #77857c;border-radius:8px;background:transparent;color:inherit;font-size:1rem}textarea{min-height:98px;resize:vertical}.form-note{font-size:.8125rem;line-height:1.5}.status{margin:0;color:var(--lime)!important}.footer{padding:36px 0 20px}.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:50px}.footer p{font-size:.875rem;color:var(--muted);max-width:340px;margin-top:18px}.footer h2{font-size:.875rem;letter-spacing:0;margin-bottom:18px}.footer ul{list-style:none;padding:0;font-size:.875rem}.footer li+li{margin-top:10px}.footer a{text-decoration:none}.footer-bottom{border-top:1px solid var(--line);margin-top:24px;padding-top:20px;display:flex;justify-content:space-between;gap:24px;color:var(--muted);font-size:.8125rem}.footer-bottom button{border:0;background:transparent;color:inherit;text-decoration:underline;font-size:inherit}.breadcrumb{font-size:.8125rem;color:var(--muted);padding-top:20px;margin-bottom:16px}.article-header{padding-block:8px 24px;max-width:980px}.article-header h1{font-size:clamp(2.3rem,4.1vw,3.8rem);max-width:1050px}.article-header .deck{font-size:1.25rem;max-width:790px;margin-block:18px}.article-header .meta{margin-top:26px}.article-cover{border-radius:16px;width:100%;height:360px;object-position:center}.article-layout{display:grid;grid-template-columns:220px minmax(0,750px);gap:40px;padding-block:30px 44px;justify-content:center}.toc{position:sticky;top:96px;align-self:start;font-size:.875rem;max-height:calc(100vh - 145px);overflow:auto}.toc strong{display:block;margin-bottom:20px;font-size:.75rem;text-transform:uppercase;letter-spacing:.08em}.toc a{display:block;text-decoration:none;color:var(--muted);margin-bottom:14px}.toc .toc-cta{border-top:1px solid var(--line);padding-top:20px;color:var(--blue);font-weight:600}.story{min-width:0;font-size:1.125rem;line-height:1.7}.story>p:first-child{font-size:1.3rem}.story section{margin-block:28px}.story h2{font-size:2.25rem;margin-bottom:24px}.story h3{margin-top:28px;margin-bottom:14px}.story a:not(.button){color:var(--blue)}.story li{padding-left:5px}.story img{border-radius:14px;width:100%;margin-block:24px}.offer{padding:26px;background:var(--soft);border:1px solid #cfd7ff;border-radius:16px;margin-block:26px}.offer.final{background:var(--blue);color:white}.offer h2,.offer h3{font-size:1.7rem;margin:0 0 15px}.offer small{display:block;margin-bottom:12px}.offer.final small{color:#e4e9ff}.offer p{font-size:1rem;line-height:1.65}.offer .button{margin-top:6px}.offer small:last-child{margin:16px 0 0;font-size:.8125rem}.callout{padding:24px 28px;border-inline-start:4px solid var(--blue);background:var(--soft);margin-block:32px;font-size:1rem}.table-wrap{overflow:auto;border:1px solid var(--line);border-radius:12px;margin-block:26px}table{border-collapse:collapse;width:100%;font-size:.9375rem;line-height:1.5;min-width:560px;text-align:left}th,td{padding:16px 18px;vertical-align:top;border-bottom:1px solid var(--line)}thead{background:var(--dark);color:white}th{font-weight:600}tr:last-child td{border-bottom:0}tbody tr:nth-child(even){background:#f2f4f0}.budget{background:var(--dark);color:white;padding:32px;border-radius:16px}.budget h2{font-size:1.8rem}.budget p{font-size:1rem;color:#d1d9d4}.budget-fields{display:grid;grid-template-columns:1fr 1fr;gap:16px}.budget output{display:block;font-size:2.8rem;font-variant-numeric:tabular-nums;color:var(--lime);line-height:1.2;margin-top:20px}.budget label{font-size:.875rem}.budget .result-label{font-size:.875rem;color:#d1d9d4;display:block;margin-top:24px}.budget button{border:0;background:transparent;text-decoration:underline;color:white;font-size:.8125rem;padding:12px 0}.faq details{border-bottom:1px solid var(--line);padding:21px 0}.faq summary{font-weight:600;cursor:pointer;line-height:1.5}.faq details p{font-size:1rem;margin:18px 0 0}.sources{font-size:.9375rem}.sources h2{font-size:1.4rem}.disclosure{border-top:1px solid var(--line);padding-top:26px;font-size:.875rem;color:var(--muted)}.guide-hero{background:var(--dark);color:white;padding-block:32px}.guide-hero .wrap{display:grid;grid-template-columns:1.2fr .8fr;gap:36px;align-items:center}.guide-hero h1{font-size:clamp(2.5rem,4.5vw,4.3rem)}.guide-hero p{margin-block:26px;color:#d1d9d4;font-size:1.125rem}.guide-hero img{height:410px;width:100%;border-radius:18px}.guide-hero .meta{color:#d1d9d4}.principles{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;padding-block:24px;border-bottom:1px solid var(--line)}.principles h2{font-size:1.25rem;letter-spacing:-.02em}.principles p{font-size:.9375rem;color:var(--muted);margin:12px 0 0}.plan-item{padding:18px 0;border-bottom:1px solid var(--line)}.plan-item h3{margin-top:0}.plan-item p{font-size:1rem;margin-bottom:0}.page{max-width:850px;padding-block:24px 44px}.page h1{font-size:clamp(2.7rem,5vw,4.6rem);margin-bottom:24px}.page h2{font-size:1.75rem;margin-block:26px 14px}.page .button{margin-top:15px}.page a:not(.button){color:var(--blue)}dialog{border:0;border-radius:18px;padding:32px;max-width:540px;width:calc(100% - 40px);color:var(--ink);background:var(--paper)}dialog::backdrop{background:#111a1acc}dialog h2{font-size:1.8rem;margin-bottom:20px}dialog p{font-size:1rem}dialog .button{margin-top:10px}.not-found{padding:100px 0;min-height:60vh}.not-found h1{margin-bottom:25px}
@media(hover:hover){.button:hover{background:var(--blue-dark)}.button.light:hover{background:#cdeb60}.button.outline:hover{background:var(--soft)}.navlinks a:hover,.footer a:hover,.textlink:hover,.toc a:hover{text-decoration:underline}.card:hover h3{text-decoration:underline;text-underline-offset:5px}.card:hover img{transform:scale(1.025)}}
@media(prefers-reduced-motion:no-preference){html{scroll-behavior:smooth}.button{transition:background 150ms,transform 150ms}.button:active{transform:scale(.96)}.card img{transition:transform 200ms}}
@media(max-width:1050px){.wrap{width:calc(100% - 48px)}.hero-top{gap:36px}.navlinks{gap:20px}.feature-content{padding:32px}.feature-media img{min-height:350px}.article-layout{grid-template-columns:185px minmax(0,1fr);gap:40px}.contact-band{gap:40px;padding:36px}.guide-hero .wrap{gap:35px}.guide-hero img{height:390px}.agency-strip{gap:45px}}
@media(max-width:780px){.wrap{width:calc(100% - 40px)}.nav{min-height:74px}.brand{font-size:1.65rem}.brand img{width:32px;height:32px}.menu{display:block;border:1px solid var(--line);border-radius:99px;padding:8px 16px;background:transparent;font-size:.875rem;min-height:44px}.navlinks{display:none;position:absolute;top:74px;inset-inline:0;padding:24px;background:var(--paper);border-bottom:1px solid var(--line);align-items:stretch}.navlinks.open{display:flex;flex-direction:column}.navlinks a{padding:8px 0}.navlinks .nav-cta{text-align:center;padding:12px}.hero{padding-top:38px}.hero-top{grid-template-columns:1fr;gap:26px;margin-bottom:32px}.hero h1{font-size:clamp(2.65rem,8vw,4.2rem)}.hero-copy p{max-width:520px}.feature{grid-template-columns:1fr}.feature-content{padding:30px}.feature-content .label{margin-bottom:24px}.feature h2{font-size:2.6rem}.feature-media{height:300px}.feature-media img{min-height:0}.topics{gap:14px;font-size:.6875rem;justify-content:flex-start}.section{padding-block:32px}.section-head{align-items:start;flex-direction:column;gap:18px}.services{grid-template-columns:1fr;gap:24px}.service .number{padding-bottom:12px}.article-grid{grid-template-columns:1fr 1fr;gap:30px 20px}.card-art{height:190px}.card-art.type b{font-size:2.6rem}.card-art.type{padding:20px}.agency-strip,.contact-band{grid-template-columns:1fr;gap:32px}.contact-band{padding:30px}.footer-grid{grid-template-columns:1fr 1fr;gap:30px}.footer-grid>div:first-child{grid-column:1/-1}.footer-bottom{flex-direction:column;gap:12px}.article-header h1{font-size:2.65rem}.article-cover{height:300px}.article-layout{grid-template-columns:1fr;padding-top:22px;gap:20px}.toc{position:static;max-height:none;padding:22px;background:#f0f2ee;border-radius:12px}.toc a{display:inline-block;margin:0 16px 10px 0}.toc strong{margin-bottom:12px}.toc .toc-cta{border:0;padding:0}.story h2{font-size:1.9rem}.guide-hero .wrap{grid-template-columns:1fr}.guide-hero img{height:370px;object-position:50% 35%}.principles{grid-template-columns:1fr;gap:20px}.guide-hero h1{font-size:2.6rem}.ribbon{font-size:.75rem}.ribbon a{white-space:nowrap}}
@media(max-width:460px){.wrap{width:calc(100% - 32px)}.article-grid{grid-template-columns:1fr}.card-art{height:235px}.card-art.type b{font-size:3.4rem}.feature h2{font-size:2.2rem}.feature-content{padding:26px}.feature-content .label{gap:8px;font-size:.6875rem}.feature-media{height:265px}.hero h1{font-size:2.8rem}.form-row,.budget-fields{grid-template-columns:1fr}.contact-band{padding:25px}.article-header h1,.guide-hero h1{font-size:2.45rem}.article-header .deck{font-size:1.125rem}.article-cover{height:260px}.offer,.budget{padding:24px}.story{font-size:1.0625rem}.story>p:first-child{font-size:1.2rem}.guide-hero{padding-top:35px}.guide-hero img{height:310px}.footer-grid{gap:25px}.button{gap:15px;padding-inline:20px}.ribbon{line-height:1.6}.hero-top{gap:24px}}
.hero-top>*,.feature>*,.guide-hero .wrap>*{min-width:0}h1,h2,h3{overflow-wrap:break-word}.brand .dot{margin-inline-start:-6px}
@media(max-width:460px){.hero h1{font-size:clamp(2.25rem,10vw,2.8rem)}}

/* Shared contact identity and compact, illustrated article rhythm. */
.identity{font-size:.9375rem;line-height:1.6}.identity address{font-style:normal;margin-block:8px 12px}.identity p{font-size:inherit;margin-block:10px;overflow-wrap:anywhere}.footer .identity{font-size:.8125rem;margin-top:18px}.footer .identity strong{color:var(--ink)}.contact-page{max-width:1100px}.contact-layout{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.15fr);gap:36px;align-items:start}.contact-form-card{background:var(--white);border:1px solid var(--line);border-radius:16px;padding:26px}.contact-form-card h2{margin-top:0}.contact-form-card input,.contact-form-card textarea{border-color:#77857c}.contact-form-card form{display:grid;gap:16px}.contact-form-card .form-note{margin:0}.contact-form-card .status{color:var(--blue-dark)!important}.contact-band .button{background:var(--lime);color:var(--ink)}.contact-band :focus-visible,.budget :focus-visible,.guide-hero :focus-visible,.offer.final :focus-visible{outline-color:var(--lime)}.card-art{height:auto;aspect-ratio:16/10}.card-art img{height:100%;aspect-ratio:16/10}.page .services{grid-template-columns:1fr;gap:16px}.page .service{padding-top:18px}.story figure{margin-block:24px}.story figure img{margin:0;aspect-ratio:3/2;height:auto}.story h2{font-size:2rem}.story h3{font-size:1.3rem}.contact-band p:last-child{margin-bottom:0}.story .summary-points{background:#f0f2ee;padding:22px 26px;border-radius:12px}.story .summary-points li{margin-top:10px}.article-header h1,.guide-hero h1{max-width:27ch}.story .budget h3{font-size:1.6rem;margin-block:0 14px}.field-error{color:#ffd8c9;display:block;font-size:.8125rem;line-height:1.5;margin-top:6px}.field-error:empty{display:none}.budget input[aria-invalid=true]{border:2px solid #ffd8c9}.budget-results{border-top:1px solid #77857c;margin-top:20px;padding-top:18px}.budget .result-label{margin-top:14px}.budget output{font-size:2.2rem;margin-top:8px}.budget .result-secondary{font-size:1.55rem}.budget-results p{margin-block:14px 0}.toc a{padding-block:4px;margin-bottom:6px}.footer li+li{margin-top:6px}.footer li a{display:inline-block;padding-block:3px}.guide-hero p{margin-block:18px}.article-header .deck{font-size:1.125rem}.guide-hero h1{font-size:clamp(2.25rem,3.8vw,3.6rem)}
@media(max-width:780px){.contact-layout{grid-template-columns:1fr;gap:24px}.hero{padding-top:24px}.hero-top{gap:18px;margin-bottom:24px}.feature-content{padding:26px}.guide-hero .wrap{gap:24px}.guide-hero img{height:300px}.guide-hero{padding-block:26px}.toc{padding:18px}.article-header h1{font-size:2.55rem}.page{padding-block:16px 32px}.contact-band{padding:26px}.article-cover{height:290px}}
@media(max-width:460px){.article-header h1,.guide-hero h1{font-size:2.15rem}.hero h1{font-size:clamp(2.1rem,9vw,2.5rem)}.feature h2{font-size:2rem}.feature-media{height:230px}.article-cover{height:230px}.contact-form-card{padding:20px}.story h2{font-size:1.7rem}.section-head{gap:12px}.card-art{height:auto}.footer-grid{column-gap:20px}}
@media(forced-colors:active){:focus-visible{outline-color:Highlight}.button{border-color:ButtonText}}
.article-intro{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:36px;align-items:center;padding-bottom:18px}.article-intro .article-header{padding:0}.article-intro .article-cover{height:350px}.article-intro h1{font-size:clamp(2.15rem,3.6vw,3.4rem)}.article-intro .eyebrow{margin-bottom:14px}.article-intro .article-header .meta{margin-top:14px}.budget-output-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px 20px}.budget small{color:#d1d9d4;display:block;font-size:.8125rem;margin-top:6px}.article-layout .story-intro p:first-child{font-size:1.25rem;line-height:1.6}.story .budget-results p{margin-bottom:0}
@media(max-width:780px){.article-intro{grid-template-columns:1fr;gap:20px;padding-bottom:0}.article-intro .article-cover{height:280px}.article-intro h1{font-size:2.4rem}.article-intro .article-header .deck{margin-block:16px}.budget-output-grid{gap:12px}.budget output{font-size:1.8rem}.budget .result-secondary{font-size:1.3rem}}
@media(max-width:460px){.article-intro h1{font-size:2.1rem}.article-intro .article-cover{height:230px}.budget-output-grid{grid-template-columns:1fr}.budget .result-label{margin-top:6px}}